We need to ensure that the content of our website is the best quality it can be and complies with our legal obligations. Some of our content needs to be reviewed by the legal team, the privacy officer or the company secretary before being uploaded or updated.

If you have a question regarding anything in this section or your particular situation, please contact the legal team (email AUSO Legal Assistance).

Anyone writing or reviewing material to be published by World Vision (on the website or elsewhere) must familiarise themselves with this section. This information is also provided on The Hub ("Guide to writing/reviewing public-facing content" in the Legal team room).

In broad terms, you must ensure the following:

• All content is in line with World Vision's core values. We are required by the Australian Council for International Development (ACFID) under its code of conduct to ensure our publications are consistent with our values. Just because we can legally say something doesn't mean that we should in the context of our values.
• All content is truthful and not misleading or deceptive. For example, material implying that sponsorship funds go directly to sponsored children or their families is not truthful (although they may directly benefit from initiatives paid for through those funds). Note that the overall context in which material appears is important. To properly form a view about whether what is written is truthful and not misleading or deceptive, also look at what's suggested by headings, pictures, captions and hyperlinks, how the page might read when accessed in different ways, what else is on the website, and so on.
• No content exposes World Vision to unnecessary risk. For example, material that is critical of certain individuals or of practices by a particular country or organisation could potentially expose World Vision to legal as well as reputational risk.

If you are in any doubt as to whether certain material is acceptable, please contact AUSO Legal Assistance.

The following pages or types of content require review by the legal team before being updated or uploaded to the website:

• Culturally, politically or religiously sensitive material. For example, any material commenting on World Vision's work in Israel or Gaza must be reviewed by the legal team to ensure it is fair and unbiased.
• Where the funds go - any new statements or representations of our income and expenses if different in any respect from existing approved statements and representations.
• Fundraising - pages dealing with any aspect of fundraising (eg Team World Vision, 40 Hour Famine). This area is governed by specific fundraising legislation, which varies by State.
• Tax deductibility and annual tax receipts - any statement on any page regarding tax deductibility of donations or World Vision's Deductible Gift Recipient (DGR) status. The legal team must also review any changes to information about annual tax receipts.
• Wills and bequests - all sections of the website that refer to this area.
• Donations and gifts in kind. These areas involve a consideration of tax and fundraising laws.
• Shopping online. Selling goods (such as books or t-shirts) is governed by Australian Consumer Law, which is different from the laws that govern World Vision's fundraising activities.
• Child protection and connecting with your sponsored child. Any content in relation to child protection matters should be reviewed by both the child protection officer and the legal team.
• FAQs about World Vision Australia must be crafted carefully to ensure legal compliance.
• General footer information - information World Vision is legally required to display.
• Website terms of use - these terms are owned by general counsel and must not be amended without consulting the legal team.

Content owned by the privacy officer (Tanya Fletcher)

• Privacy policy - cannot be amended without approval.
• Privacy statements. For example, any statements on the website regarding what World Vision does with supporters' personal information.
• All forms where personal information is collected and/or payments made. For example, the "update account and sponsor details" page must comply with privacy law and policies as well as the Payment Card Industry Data Security Standard (PCI DSS).

Content owned by the company secretary (Seak King Huang)

• Our board and corporate governance - cannot be modified without approval.
• Our policies. Any amendments to our statements regarding any of World Vision's policies (including privacy, child protection, use of our logo, environmental policy) should be reviewed by both the individual policy owner and the company secretary.

Three principles guide our use of images:

1. The image should show regard for sensitivities and ensure the respect and dignity of the subject is maintained.
2. Use of the image should not endanger anyone's safety and wellbeing.
3. The image should represent situations truthfully.

Detailed guidelines on the selection and treatment of images can be found with the brand essence documents on The Hub. (Note that the image guidelines are currently being updated by the Resources team.)