To download an offline/print version of this guide, click the link below.

This is a quick reference guide for content producers and editors of the World Vision Australia website.

Through the World Vision website, we aim to inspire, inform and empower our supporters so that they can take action and help make a difference for children and communities.

This style guide provides World Vision's content producers and editors with a basic framework to prepare fresh, compelling digital content that will draw readers to the site and encourage them to take meaningful action.

What you create will be viewable by the world. With this in mind there are a few recommendations and best-practice principles you should consider and apply.

This guide will help you to:

• understand your content goals;
• understand and connect with your target audience;
• create great online content in World Vision's voice;
• consistently convey our brand and messages;
• ensure your content is legal and accessible to all;
• structure and display your content in the best way;
• attract and engage readers and inspire them to take action;
• plan for maintenance; and
• measure the success of your content.

For those interested in finding out more, further readings and references have been included throughout the document.

If you are unclear on any of the website-specific terms (eg "html" or "infographics") used in this style guide, we recommend the "W3C Web glossary" and Wikipedia for cogent descriptions.

Note that this guide complements the excellent work done in World Vision Australia's language guide (pdf). Refer to it in the first instance for guidance on general writing issues such as grammar and punctuation, preferred spelling and so on.

By honing our content skills and embracing the digital tools available, we have the opportunity to empower our online audiences to take up sponsorships, spread the word and become part of a wonderful online community.

Enjoy the journey!